What is Product Life Cycle and its stages in Marketing The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle...
Category - Marketing
The term Go-to-Market or Go-to-Market Strategy is used frequently by a diverse group of people with a meaning that spans a wide range. What is even more...
Types of Marketing Strategies As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you...
7 Deadly Sins of Innovation One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure...
What is Stimulus Response Model The starting point to understand buyer behaviour is the stimulus-response model. Marketing and environmental stimuli enter the...
Top 5 Stages of Advertising Campaign This article throws light upon the five main stages involved in a well-managed advertising campaign. The stages are: Set...
Technology-Enabled Trends This article throws light upon the eight technology-enabled trends to shape business and economy. The trends are 1. Distributing Co...
