There are numerous tools; in fact, the best tools to digital marketing that a digital marketing agency possesses to enable your business to increase its turnover. Entrepreneurs, business managers alike believe that the marketing department is responsible for boosting sales or lower business turnover. It is now easier to incorporate digital marketing services into your […]
Product Life Cycle and its Stages with Examples
What is Product Life Cycle and its stages in Marketing The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product introduction, product growth, maturity, and decline. The goal of managing […]
What is Go-to-Market Strategy with Examples
The term Go-to-Market or Go-to-Market Strategy is used frequently by a diverse group of people with a meaning that spans a wide range. What is even more confusing it that marketing strategy and go-to-market strategy are used interchangeable when they are actually very different concepts. Marketing Strategy Marketing strategy is usually focused on who to sell to […]
55 Different Types of Marketing Strategies for Small business in 2017
Types of Marketing Strategies As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand. In order for businesses to win market share and stay relevant they need to consider […]
7 Deadly Sins of Innovation
7 Deadly Sins of Innovation One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West opened up a pop-up […]