Marketing

Types of Marketing Strategies As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new...

7 Deadly Sins of Innovation One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries...

What is Stimulus Response Model The starting point to understand buyer behaviour is the stimulus-response model. Marketing and environmental stimuli enter the buyer’s consciousness. The buyer’s characteristics and decision process lead to...

Top 5 Stages of Advertising Campaign This article throws light upon the five main stages involved in a well-managed advertising campaign. The stages are:Set the Advertising Objectives Set the Advertising Budget ...

Technology-Enabled Trends This article throws light upon the eight technology-enabled trends to shape business and economy. The trends are 1. Distributing Co-Creation 2. Using Consumers as Innovators 3. Tapping into a World...

what is Business-to-Business (B2B) Market This article provides notes on Business-to-Business (B2B) Market.The business market consists of all organizations that acquire goods and services to further produce products or services to...

Market Analysis for the New Age MarketerThis article provides a market analysis for the new age marketers:- 1. SWOT Analysis 2. Internal Analysis 3. Missions and Objectives of Marketers 4. Macro...