7 Deadly Sins of Innovation One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure...
Category - Marketing
What is Stimulus Response Model The starting point to understand buyer behaviour is the stimulus-response model. Marketing and environmental stimuli enter the...
Top 5 Stages of Advertising Campaign This article throws light upon the five main stages involved in a well-managed advertising campaign. The stages are: Set...
Technology-Enabled Trends This article throws light upon the eight technology-enabled trends to shape business and economy. The trends are 1. Distributing Co...
what is Business-to-Business (B2B) Market This article provides notes on Business-to-Business (B2B) Market. The business market consists of all organizations...
Market Analysis for the New Age Marketer This article provides a market analysis for the new age marketers:- 1. SWOT Analysis 2. Internal Analysis 3. Missions...
Separation of Employees Separation of employees from an organization. The forms of separation are as follows: 1. Resignation 2. Dismissal or Discharge 3. Death...
