Commerce and Management Sciences World

Commerce, Financial Accounting, Human Resource Management,, Cost Accounting, Principles of Business

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The term Go-to-Market or Go-to-Market Strategy is used frequently by a diverse group of people with a meaning that spans a wide range. What is even more confusing it that marketing strategy and go-to-market strategy are used interchangeable when they are actually very different concepts. Marketing Strategy Marketing strategy is usually focused on who to sell to […]
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