What is Stimulus Response Model The starting point to understand buyer behaviour is the stimulus-response model. Marketing and environmental stimuli enter the buyer’s consciousness. The buyer’s characteristics and decision process lead to certain purchase decisions. The marketer’s task is to understand what happens in the buyer’s consciousness between the arrival of outside stimuli and the […]
Top 5 Stages of Advertising Campaigns
Top 5 Stages of Advertising Campaign This article throws light upon the five main stages involved in a well-managed advertising campaign. The stages are: Set the Advertising Objectives Set the Advertising Budget Determine the Key Advertising Message Decide which Advertising Media to Use Evaluate the Results of the Advertising Campaign Stage # 1. Set […]
Market Analysis for the New Age Marketer
Market Analysis for the New Age Marketer This article provides a market analysis for the new age marketers:- 1. SWOT Analysis 2. Internal Analysis 3. Missions and Objectives of Marketers 4. Macro and Micro-Environmental Analysis 5. Comparison Standards for Internal Analysis 6. Porter’s Approach to Competitive Structure Analysis. 1. SWOT Analysis: The assessment of the […]
8 Technology-Enabled Trends | Marketing
Technology-Enabled Trends This article throws light upon the eight technology-enabled trends to shape business and economy. The trends are 1. Distributing Co-Creation 2. Using Consumers as Innovators 3. Tapping into a World of Talent 4. Extracting more Value from Interactions 5. Expanding the Frontiers of Automation 6. Unbundling Production from Delivery 7. Putting more Science […]
What is Business-to-Business (B2B) Market | Marketing
what is Business-to-Business (B2B) Market This article provides notes on Business-to-Business (B2B) Market. The business market consists of all organizations that acquire goods and services to further produce products or services to be sold, rented, or supplied to others. Demand in the business market is derived from demand in the consumer market and fluctuates with […]
