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Commerce, Financial Accounting, Human Resource Management,, Cost Accounting, Principles of Business

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what is Stimulus Response Model | Marketing

August 28, 2017 By Salman Qureshi

What is Stimulus Response Model The starting point to understand buyer behaviour is the stimulus-response model. Marketing and environmental stimuli enter the buyer’s consciousness. The buyer’s characteristics and decision process lead to certain purchase decisions. The marketer’s task is to understand what happens in the buyer’s consciousness between the arrival of outside stimuli and the […]

Filed Under: Marketing

Top 5 Stages of Advertising Campaigns

August 28, 2017 By Salman Qureshi

Top 5 Stages of Advertising Campaign This article throws light upon the five main stages involved in a well-managed advertising campaign. The stages are: Set the Advertising Objectives Set the Advertising Budget Determine the Key Advertising Message Decide which Advertising Media to Use Evaluate the Results of the Advertising Campaign   Stage # 1. Set […]

Filed Under: Marketing

8 Technology-Enabled Trends | Marketing

August 28, 2017 By Salman Qureshi

Technology-Enabled Trends This article throws light upon the eight technology-enabled trends to shape business and economy. The trends are 1. Distributing Co-Creation 2. Using Consumers as Innovators 3. Tapping into a World of Talent 4. Extracting more Value from Interactions 5. Expanding the Frontiers of Automation 6. Unbundling Production from Delivery 7. Putting more Science […]

Filed Under: Financial Accounting, Human Resource Management, Marketing, Principle of Management

What is Business-to-Business (B2B) Market | Marketing

August 28, 2017 By Salman Qureshi

what is Business-to-Business (B2B) Market This article provides notes on Business-to-Business (B2B) Market. The business market consists of all organizations that acquire goods and services to further produce products or services to be sold, rented, or supplied to others. Demand in the business market is derived from demand in the consumer market and fluctuates with […]

Filed Under: Financial Accounting, Human Resource Management, Marketing, Principle of Management

Market Analysis for the New Age Marketer

August 28, 2017 By Salman Qureshi

Market Analysis for the New Age Marketer This article provides a market analysis for the new age marketers:- 1. SWOT Analysis 2. Internal Analysis 3. Missions and Objectives of Marketers 4. Macro and Micro-Environmental Analysis 5. Comparison Standards for Internal Analysis 6. Porter’s Approach to Competitive Structure Analysis. 1. SWOT Analysis: The assessment of the […]

Filed Under: Marketing

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Salman Qureshi is Researcher & passionate Blogger, he loves to write on Commerce & Management Sciences subjects to assist students, Hope you guys will like his effort.
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