Pricing Strategies in Marketing The second “P” in the marketing mix stands for “Price”. the primary goal is to find the optimal price for your product. Their own costs, strategic positioning, and competition are important influencing factors for pricing. Other factors of the price policy are the right price model, discount campaigns or attractive financing models, which can […]
What is a SWOT Analysis and How to do it
What is a SWOT Analysis? The SWOT Analysis requires a series of data that are already available in the company or in the individual as a rule and are discussed in a workshop or during a coaching session for the purpose of the situation analysis. These are necessary data, which are used for the accompanying […]
What is Distribution Channels in Marketing?
Distribution Channels: Distribution Channels is the route or the path taken by a product as it moves from producer to consumer. This channel or the route, which connects the producer with the consumer in the transfer of ownership of a product may be direct or indirect. A channel of distribution is called direct when the manufacturer […]
Various Types or Classification of Markets
Definition of Markets: The word ‘market’ invented from Latin word ‘marcatus’ having a verb ‘mercari’ implying ‘merchandise’ ‘ware traffic’ or ‘a place where business is conducted’. For a layman, the word ‘market’ stands for a place where goods and persons are physically present. For him, ‘market’ is ‘market’ who speaks of ‘fish market’, ‘mutton market’, […]
12 Important Functions of Marketing
What is Marketing? Marketing has been defined in many ways. The traditional definition of marketing is that marketing is the performance of business activities that direct the flow of goods and services from producer to consumer. This definition is too narrow as it ignores consumers’ needs and the ultimate good of business concern. “The new […]